|The story below is originally published on Mainichi Daily News by Mainichi Shinbun (http://mdn.mainichi.jp).|
|They admitted inventing its kinky features, or rather deliberately mistranslating them from the original gossip magazine.|
|In fact, this is far from the general Japanese' behavior or sense of worth.|
Pursuit of supreme buzz has ladies humming and hawing 2003,09,17
Tokusatsu Shinsengumi 10/17
Large numbers of Japanese woman are becoming more assertive in their demand for good vibrations, and it's hardly likely the old Beach Boys song is going to sate their urges, according to Tokusatsu Shinsengumi (10/17).
Trade in adult goods is apparently booming, especially through catalog sales that eliminate the need for a face-to-face purchase that many find embarrassing.
Women make up a large chunk of sex aid buyers, and they also provide the know-how manufacturers are looking for when coming up with new product ideas.
"I'd say about 70 percent of our customers are women.
It's just a guess, but I'd say most of them use our vibrators or dildos by themselves rather than with a partner.
We can't provide accurate figures, but buyers' ages range from students in their teens to the middle-aged," an adult goods manufacturing company employee we'll call Taro Yoshikawa tells Tokusatsu Shinsengumi.
Yoshikawa says his company receives up to 1,000 messages a day through its website, many of the letters from women readers requesting the construction of a particular type of adult aid.
Women customers providing advice seems to be a common feature of the industry.
One of the most successful adult goods on the market was developed by a company the bi-weekly only identifies as K, which got the idea from one of its female customers.
K's Bunny Vibe Super is shaped like a regular male appendage, but also includes a protrusion on top that is shaped like a pair of rabbit ears.
The trick to using the tool is upon insertion, the ears should be maneuvered so that they rock the little man in the boat, so to speak.
"We get postcards from our users telling us about our products and providing us with new ideas," the boss of K tells Tokusatsu Shinsengumi.
"Frankly speaking, most of the ideas guys come up with go well beyond the realms of the imagination and are unusable.
But women are basically serious when it comes to this matter.
They write in with some really useful stuff.
Mind you, it's probably a bit mind-blowing for the average person."
K's competitor Yoshikawa says that about 60 percent of the correspondence his company gets from customers originates from OLs, female office ladies, as the local parlance refers to them.
Many, Yoshikawa, says, go into graphic detail about what they think their ideal aid should be able to stimulate.
Lots ask for more of a handsoff approach.
"It seems that using your hands to work a vibrator makes it too easy to be aware that you're masturbating, which takes some of the fun out of the thrill.
I suppose it makes them more aware of not being with a man they want," he says.
"That's why most of the women seem to want a tool that they don't need to operate manually and can leave it in or take it out at their own discretion."
Yoshikawa adds that while no such product currently exists, things probably wouldn't change that much even if it did.
"Women's demands are ceaseless.
As soon as they've been satisfied by one thing, they start demanding something else," he tells Tokusatsu Shinsengumi.
"They'll want a toy that automatically works like a tongue, or something that rubs their bottom while they're using it.
It's endless. But, I suppose I shouldn't complain.
It's because there're people like that in the first place that we've even got a business going."
September 17, 2003