|The story below is originally published on Mainichi Daily News by Mainichi Shinbun (http://mdn.mainichi.jp).|
|They admitted inventing its kinky features, or rather deliberately mistranslating them from the original gossip magazine.|
|In fact, this is far from the general Japanese' behavior or sense of worth.|
Japan's online communities turning from SNS to S.E.X. 2006,09,29
Spa! 10/3 By Ryann Connell
The country's biggest Social Networking Service, mixi, recently went public, prompting it to purge itself of anything pubic.
The result has been a boon for operators of adult-oriented SNS such as sexii and Private People that cater for people with little more than lust on their minds, according to trendy men's weekly Spa! (10/3).
As those who put racier profiles or pictures up on mixi are escorted out of the community, they're finding their way toward the mushrooming adult-oriented SNS sites, creating an entirely new world of online erotic communication, to put it in the magazine's own words.
With membership already topping 8,000, sexii is so far Japan's largest adult-oriented SNS.
"We're actually an online advertisement company, but when we heard that mixi was cracking down on people who were a bit too raunchy, we decided to step in and fill the breach, and started up sexii in May," the site's operator, who is not named, tells Spa!
"We never dreamed we'd get so many people registering so quickly and have had to hurry up and put in some more servers.
We're currently using three massive servers to cope with the traffic.
Mind you, I think we're the only place where a company is actually running an adult-oriented SNS.
All the others are still being run by individuals."
It's true that other adult SNS sites are packed with plenty of revealing photos of a type that can't be found on sexii, which is a deliberate policy of the company.
"We're deleting any risky photos.
Even if we are an adult site, that doesn't mean 'anything goes.'
We abide by the law," sexii's operator says before jokingly adding:
"We like to set up fights between our administrators and users to find out just how far people can go before we draw the line and take their pictures down."
While mixi has hundreds of millions of yen in advertising on offer as an incentive to clean itself up, it's hardly likely that companies are going to be rushing to the adult SNS sites to pay for their products to be promoted.
So, where's the incentive to run them?
"Adult-oriented sites have lost a bit of their steam, thanks to all the scamming that had been going on.
Places that had a lot of once-popular erogs (erotica-oriented blogs) like mixi and Livedoor have cleaned up their acts, too.
But all we're interested in, really, is making a fine, adult-oriented SNS where people can have a good time," sexii's operator tells Spa!
"We're an ad company now, but we're thinking about one day offering pay-per-view contents like videos or erotic chats.
Frankly, we're quite happy to see mixi become even stricter because that only means all the more people coming to us." (By Ryann Connell)
（Mainichi Japan） September 29, 2006